Nap Com News & Results

2011

Fast, High-profile Results Achieved for New Client
January–– A Southern California-based builder had a record revenue year in 2010 and Napolitano Communications is keeping the company’s momentum going in 2011. Just two weeks after being retained by Rialto-based R.C. Construction Services (www.rcconstructionservices.com), Nap Com garnered coverage (and a photo) in Engineering-News Record of R.C.’s new vice president of pre-construction services, Rob Carley. Then just a week later, Nap Com was responsible for a flattering feature story and group photo of R.C. President & CEO Bob Clapper, Project Manager Steve Marshall and Project Superintendent Paco Flores in two newspapers on the same day: the Inland Valley Daily Bulletin and San Bernardino Sun, which cover much of Southern California’s Inland Empire.
http://www.dailybulletin.com/ci_17176286?IADID=
Search-www.dailybulletin.com-www.dailybulletin.com
http://www.sbsun.com/ci_17176286?IADID=
Search-www.sbsun.com-www.sbsun.com

Nap Com Draws Major Media Coverage for Grand Opening
January–– Wakunaga of America (www.kyolic.com), makers of top-selling Kyolic Aged Garlic Extract and other herbal supplements, held a grand opening gala Jan. 27 at its expanded Riverside County campus. Napolitano Communications was responsible for extensive media coverage on the day of the event and the following day, including stories, videos and photos in the Orange County Register, Riverside Press-Enterprise and OC Metro.
http://jan.ocregister.com/2011/01/27/o-c-nutritional-firm-moves-
plant-jobs/53578/#more-53578
http://www.pe.com/business/local/stories/PE_Biz_D_wakunaga28.187ec4f.html
http://www.ocmetro.com/t-wakunaga_facility_riverside_opening_01272011.aspx

2010

Global Herbal Supplement Firm Chooses Nap Com
December–– Wakunaga of America (www.kyolic.com) is opening a new plant next month in Riverside County, California and wants Napolitano Communications to tell everybody about the big news. Wakunaga has been involved in the research, development, manufacturing and marketing of high-quality nutritional and herbal supplements since 1972.  Its product line includes Kyolic Aged Garlic Extract, Kyo-Dophilus, Kyo-Green, Estro-Logic and Moducare supplements, created to enhance cardiovascular, hormonal, immune and digestive health. Its products are sold in every state and 45 countries.

Southern California Builder Selects Nap Com
December––R.C. Construction Services (www.rcconstructionservices.com), one of the fastest-growing builders in Southern California, has chosen Napolitano Communications as its media relations agency. Established in 1994, the Rialto-based contractor reached an all-time high in revenue in 2010 and has called on Nap Com to promote its assets in 2011, including the completion of its largest project ever, the $21-million Inland Empire Transportation Management Center in Fontana to be occupied by Caltrans and the California Highway Patrol.

Tustin’s Solar-powered Parking Structure on OC Web site
November––One of our long-time clients, Bomel Construction (www.bomelconstruction.com), was featured on the home page of ocmetro.com. The Web site covered Bomel’s groundbreaking of the six-level parking structure at a mass transit station in Orange County, California. A rendering of the project was also posted on the site.
http://www.ocmetro.com/t-bomel_construction_parking_structure_.aspx

Good Gets Great Location in California Magazine
November––Once again, one of our clients grabbed the lead headline and top spot on the People page of a well-read magazine and Web site. The announcement and photo of Scott Good joining client gkkworks (www.gkkworks.com) as a new director of critical facilities was published in the November issue of McGraw-Hill’s California Construction magazine and posted on its digital edition (www.california.construction.com).
http://california.construction.com/people/2010/1101_People.asp

New LAUSD School on McGraw-Hill Web Site
November––A story about the start of construction for an elementary school in the Los Angeles Unified School District, written by Napolitano Communications, was posted with a photo on the popular home page of McGraw-Hill’s California Construction. The result was more high-profile coverage for our client, Taisei Construction (www.taisei.com).
http://california.construction.com/
california_construction_news/2010/1119_LAElementarySchool.asp

Nap Com Client’s Project Pictured in Rose Magazine
October––Our client, Taisei Construction (www.taisei.com), has received more positive publicity for its stellar work on the East Los Angeles Performing and Fine Arts Center. This time our relationship with the Los Angeles Newspaper Group led to a colorful photo essay about the $66-million center in Rose Magazine, a beautiful supplement of the Pasadena Star-News (www.pasadenastarnews.com).

Nap Com Client Interviewed by L.A. Business Journal
September––Scott Good, a new director of critical facilities for our client, gkkworks (www.gkkworks.com), this month was interviewed for the opinion pages of the popular and highly respected Los Angeles Business Journal. Good gave his response to the weekly LABJ Forum question: “Should local contractors get an advantage in bidding on city government jobs”? Good’s response appeared alongside several other executives with some of the region’s top companies.

Cal State Fullerton Opens $20-Million Parking Structure
August––Bomel Construction Co. (www.bomelconstruction.com), the largest concrete contractor in California and a longtime client of Napolitano Communications, has completed its second parking structure for California State University, Fullerton. This is the school’s fourth parking structure. It has 1,500 stalls on six levels. Project features include a concrete spiral staircase and LED lighting throughout. The roof level was outfitted with columns to support the installation of photovoltaic roof panels at a later date. The news has been prominently mentioned in McGraw-Hill’s California Construction, OC Metro and the Orange County Business Journal.
http://www.zinio.com/reader.jsp?issue=416143464&o=ext
http://california.construction.com/california_construction_news/default.asp
http://www.ocbj.com/news/2010/nov/07/around-county/
http://www.ocmetro.com/t-bomel_construction_parking_structure_.aspx

Nap Com Gets Architect in L.A. Business Journal
August––Everybody in L.A. now knows who Edmund Einy of gkkworks (www.gkkworks.com) is. The architect was recently elevated to the College of Fellows by the American Institute of Architects. The accomplishment, widely promoted by Napolitano Communications, prompted the Los Angeles Business Journal (www.labusinessjournal.com) to interview Einy for the weekly publication’s Forum feature. Einy’s comments were published this month. He was also mentioned and photographed this month in the LABJ’s Newsmakers feature.

Team Taisei Breaks Ground on Multifamily Project
July––These are not the dog days of summer for Taisei Construction Corp. (www.taisei.com), one of the most active builders in Southern California. The general contractor has started construction on Cuatro Vientos in East Los Angeles. It’s Taisei’s third affordable housing project to break ground this year. Napolitano Communications created the publicity campaign for this project.

Nap Com’s New Client Is in the ‘Green’ Business
June––We have started work for another Southern California-based company, and this firm is in business to help homeowners save money by being more energy-efficient. Napolitano Communications is providing various marketing services for Irvine, Calif.-based GreenHomes America (www.greenhomesamerica.com), which for 25 years has offered unique home performance solutions that greatly enhance comfort, energy efficiency and air quality.

El Camino College Begins $20.6-Million Project
June––Taisei Construction Corp. (www.taisei.com) has begun construction of another major project on the campus of a California college. Taisei, one of the most active builders in Southern California, has broken ground on the Math, Business and Allied Health Building at El Camino College in Torrance, Calif., a suburb of Los Angeles. Napolitano Communications created the publicity campaign for the $20.6-million project. News about this project has already appeared in the media, including McGraw-Hill’s Engineering News-Record (www.enr.construction.com) and California Construction (www.california.construction.com) Web sites and magazines.
http://california.construction.com/
california_construction_news/2010/0702_TeisaiLPABreakGround.asp

gkkworks Buys Syska Hennessy's Construction Unit
May––Seeking to further strengthen its position as a leader in the field of integrated project delivery, Irvine, Calif.-based gkkworks (www.gkkworks.com), one of California’s largest architecture and construction services firms, has completed the acquisition of Syska Hennessy Group Construction. The acquired company will retain its Los Angeles base, all 100 employees and multiple offices in the U.S. The expanded company now has total revenues exceeding $300 million, more than 200 employees and a national network of clients in a variety of industries. Napolitano Communications is the media relations agency for the transaction. The news about this transaction has appeared in more than a dozen media outlets, including the largest daily newspaper in Orange County (Calif.) Register (www.ocregsiter.com) Engineering News-Record www.enr.construction.com) California Construction www.california.construction.com), and a variety of business and trade publications throughout the United States.

Nap Com Upgrades RMIS Web Site
April––Woodland Hills, Calif.-based Registry Monitoring Insurance Services (www.registrymonitoring.com), turned to Napolitano Communications to evaluate its Web site and recommend areas that can be improved. After an analysis of RMIS objectives, Nap Com replaced various images and specific content to better represent the scope of RMIS services.

Nap Com Gets Front-Page Coverage (Again) for Client
April­––We’ve done it again. Our client, Cypress, Calif.-based Taisei Construction Corp. (www.taisei.com), has received front-page news coverage for its largest project. A lengthy story, accompanied by two photos, about the $66-million Performing and Fine Arts Center at East Los Angeles College was on the front page of two newspapers on April 9: the Pasadena Star-News and San Gabriel Valley Tribune.
http://www.pasadenastarnews.com/ci_14849201
http://www.sgvtribune.com/ci_14849201

Bomel Begins Parking Structure at Transit Station
March­––The Kings of Concrete have another new project underway. Napolitano Communications client Bomel Construction Co. (www.bomelconstruction.com ), the West’s largest builder of parking structures, has broken ground on a four-level garage for the city of San Bernardino, California. Bomel, one of the largest concrete contractors in the United States, is building the 352-stall facility at the city’s 82-year-old Santa Fe Depot, serviced by Metrolink and Amtrak. News about this project has been published in the Inland Valley Daily Bulletin and San Bernardino Sun newspapers and OC Metro, California Construction and Parking magazines.

Brochures Completed for RMIS Sales Staff
March­––They needed it fast, and we delivered. Napolitano Communications has just completed two extensive sales brochures that target insurance agents and brokers for our client, Registry Monitoring Insurance Services (www.registrymonitoring.com), of Woodland Hills, Calif.

Kirby Joins Suffolk Construction as VP, Government
February­––One of Southern California’s fastest growing construction companies has made a significant addition to its management team. Our new client, Suffolk Construction Co. (www.suffolkconstruction.com), has hired Andy Kirby as vice president, government. Kirby is based in Suffolk's new San Diego office. He reports to Dave Cavecche, executive vice president, general manager, who is based in Suffolk's western regional office in Irvine, Calif. Suffolk’s corporate headquarters is in Boston. News about Kirby and a photo of him has been published in the California Real Estate Journal, Orange County Register and Engineering News-Record.

Nap Com Creates Publicity for $80-Million Student Services Center at Los Angeles Trade-Technical College
January––A publicity campaign to mark the successful completion of two spectacularly designed buildings––and the largest construction project ever for the Los Angeles Community College District––was created by Nap Com for client Taisei Construction (www.taisei.com). A story and photos of the $80-million buildings has been published in the Los Angeles Downtown News, with more placements to follow in the weeks ahead.

2009

Widespread Media Coverage in Riverside County Garnered for Herbal Medicine Company’s Groundbreaking
December––Napolitano Communications secured coverage in multiple media outlets this month for its client Taisei Construction (www.taisei.com). The Cypress, Calif.-based general contractor broke ground Dec. 16 on a new building for Wakunaga of America (www.kyolic.com), an herbal medicine manufacturer. The event was held in the Riverside County community of Mira Loma. It was covered in the online and print editions of the California Real Estate Journal, Orange County Register, Riverside Press-Enterprise, Inland Valley Daily Bulletin, San Bernardino Sun, OC Metro and The Business Press.

Bomel Construction’s Critical Role in the $8.5-Billion CityCenter in Las Vegas Covered by Orange County Media
December––Anaheim Hills, Calif.-based Bomel Construction’s (www.bomelconstruction.com) huge hand in the erection of the 47-story Mandarin Oriental Hotel in Las Vegas was covered by the online and print editions of the Orange County Register and OC Metro. Bomel built the luxurious hotel’s concrete tower––its tallest project ever––and was the concrete contractor for a number of other buildings at the $8.5-billion CityCenter, the largest private development ever built in the United States.

Florida’s Learn a Language Is Taking ‘Lessons’ From Napolitano Communications
September––Learn a Language Inc. (www.learnalanguage.us), a fast-growing, Tampa, Fla.-based business has selected Napolitano Communications to handle its consumer advertising. LAL has created a niche in the Tampa area by combining food and wine with Italian and Spanish classes in bustling cafes and delis instead of cramped classrooms. Nap Com has provided Learn a Language with high-profile media coverage since the latter’s inception five years ago.

Taisei Vice President Named a Judge in McGraw-Hill’s Prestigious Construction Awards
September––Peter Tuma, vice president of construction for Cypress, Calif.-based Taisei Construction Co., (www.taisei.com) has been selected as a judge in McGraw-Hill’s California Construction magazine’s year-end Best of 2009 awards program. Taisei is one of the largest general building contractors in California and Hawaii. Napolitano Communications sold the magazine on the merits of having an industry expert like Tuma on the judging panel.

Bomel Construction in San Fernando Valley Business Journal
September––Bomel Construction Co., (www.bomelconstruction.com) one of the largest concrete contractors in the West, has received media coverage for its major stake in the construction of the third phase of NoHo Commons. Bomel built the multi-level parking structure and was the concrete contractor for the nine-story office building.

Marketing Advice Column Written by Paul Napolitano Published in the Inland Empire’s Business Press
April––“Spend More on Marketing During Difficult Times,” an article written by Paul Napolitano, was published in the April 13 issue of The Business Press, the largest weekly business journal published from the Inland Empire of Southern California. To read article, go to:
http://www.inlandsocal.com/business/content/professional_
services/stories/PE_News_Local_S_bp_0413_guestcol_napolitano.17cf316.html

Construction Progress on Iconic Performing and Fine Arts Center Featured on the Front Page of 3 Daily Newspapers
April––A story on April 20 about the $200-million construction program underway at East Los Angeles College was on the front pages of three newspapers: the Pasadena Star-News, San Gabriel Valley Tribune and Whittier Daily News. Photos of the Performing and Fine Arts Center, being built by our client, Cypress, Calif.-based Taisei Construction Corp., were published as well. The story and photos are also on all three papers’ Web sites. To read article, go to: http://www.sgvtribune.com/news/ci_12177740

gkkworks Again Featured in Popular National Magazine
March––Napolitano Communications once again has secured powerful, national publicity for client gkkworks (www.gkkworks.com). Okkwon Kim, director of interior design and a recent addition to the gkkworks staff, is one of three professionals in the popular Designers Rate feature in Contract, a prominent national magazine about interior design. Kim’s photo and comments about her favorite tables will be part of the feature. Nap Com regularly places gkkworks and its other clients in national magazines.

Bomel Construction in American City and County Magazine
February––Bomel Construction Co., the West’s leading builder of parking structures, has again received national media exposure due to Napolitano Communication’s relationships with editors throughout the country. A story about Bomel (www.bomelconstruction.com) receiving a project of the year award from the prestigious American Public Works Association for its exemplary work on the city of Irvine’s first parking structure appears in American City and County, a national magazine read by government officials.

Napolitano Communications Creates ‘Team Taisei’ Ad
February––Napolitano Communications has created a full-page, four-color ad for client Taisei Construction Corp. (www.taisei.com) of Cypress, Calif. The “Team Taisei” ad informs readers that the Taisei senior management team averages 25 years of experience and remains financially strong during the recession. The ad includes a group photo of the senior management team. It will be published in the April issue of McGraw-Hill’s California Construction magazine.

Bomel Construction in Public Works Magazine
January––Bomel Construction Co. (www.bomelconstruction.com), the West’s leading builder of parking structures, is the latest Napolitano Communications client to get national media exposure. Nap Com secured a story about Bomel’s successful and early completion of the Irvine Station Parking Structure for the city of Irvine, Calif., in the online edition of well-read Public Works, a national magazine.

2008

Director of Ops at gkkworks Featured in 3 Daily Newspapers
November––Most clients are very pleased when a feature story exclusively about them appears in a major daily newspaper. How about a story in three newspapers on the same day? A feature story about Chet Salit, the new director of architecture and engineering operations for Napolitano Communications client gkkworks (www.gkkworks.com), was published on the same day on the business page and Web sites of the Pasadena Star-News, San Gabriel Valley Tribune and Whittier Daily News. Total readership is about 200,000. The story colorfully chronicles Salit’s 30-year career in the architecture business. A large photo of him in the office is included with the story.

Nap Com Ad Appears in the California Real Estate Journal
October––Napolitano Communications leveraged the strong reputation and solid readership of the California Real Estate Journal as a platform for a self-promoting ad that touts Nap Com as the best public relations and advertising agency in the business. Nap Com helps its clients achieve or exceed their marketing objectives and grow their business by getting impressive results for them, many of which are documented on this page.

Bomel Completes City of Irvine’s First Parking Structure
August––Napolitano Communications client Bomel Construction Co. (www.bomelconstruction.com) once again completed a large parking structure several weeks ahead of schedule. The 1,500-space facility owned by the city of Irvine will serve about 3,000 daily Amtrak and Metrolink commuters. It replaces 435 surface parking spaces. The project also won a prestigious award from the American Public Works Association. Anaheim Hills, Calif.-based Bomel Construction is the West’ leading design/builder of parking structures and a concrete contractor for large-scale projects serving casinos, colleges, hotels, office complexes, schools, shopping malls, stadiums and universities.

Nap Com Client in Hotel Business Magazine
July––Just one month after being selected as its media relations and advertising agency, Napolitano Communications got client Taisei Construction Corp. (www.taisei.com) included as an expert source in a cover story about major construction issues in Hotel Business, a popular national magazine. Peter Tuma, Taisei’s vice president of construction/private works, was extensively quoted in the story.

gkkworks Featured in Front Page Story about Major Earthquake in Riverside’s Daily Newspaper
July––Minutes after a powerful earthquake struck the Inland Empire of Southern California around 11:30 in the morning, Napolitano Communications contacted local editors to let them know that one of its clients with a construction project at Ground Zero would be willing to be interviewed. Less than an hour later, Rob Good, a gkkworks (www.gkkworks.com) project manager for the Vellano Country Club in Chino Hills, was on the phone with a reporter and was quoted first in a lengthy front-page and online story about the 5.4 Chino Hills earthquake. Good discussed how seismic engineering played a significant role in avoiding damage to existing buildings and a three-level clubhouse under construction. The story further strengthened gkkworks’ reputation as an excellent architecture and construction services firm. The Press-Enterprise is the Inland Empire’s largest daily newspaper (total readership 300,000).

Taisei Construction Taps Napolitano Communications
June––Napolitano Communications has been selected by Taisei Construction Corp. (www.taisei.com) to handle media relations and advertising. Taisei’s high-profile projects include an $80-million student services center for Los Angeles Trade-Technical College, the extensive Mark Taper Forum renovation, the new SLS Hotel and the $70-million East Los Angeles College Performing and Fine Arts Center, all in Los Angeles, Taisei is also building a 250,000-sq.-ft. mushroom growing, processing, packaging and distribution facility in San Diego County.

Reconstruction Issues Facing the Historic Auditorium at Garfield High School Featured in the Los Angeles Times
May––The complex process of re-designing and re-building the historic auditorium at Garfield High School in Los Angeles after it was set afire and badly damaged last year was the subject of a story in the Los Angeles Times. gkkworks (www.gkkworks.com), a Napolitano Communications client, was identified as architect of record in the story. Construction of the new auditorium is expected to begin next year. Total readership is about 2 million.

Liz Novak Profiled, Pictured in The Business Press
May––Elizabeth Novak, an up-and-coming project engineer with gkkworks (www.gkkworks.com), was extensively profiled and pictured in a lengthy story in The Business Press, a well-read weekly publication circulated in the Inland Empire of Southern California. Novak is the PE for the 660-acre Vellano Country Club development in Chino Hills. Total readership is about 30,000.

Napolitano Communications Creates Brochure for RMIS
April––Napolitano Communications has completed a six-page brochure for Woodland Hills, Calif.-based Registry Monitoring Insurance Services (www.registrymonitoring.com). The brochure will help RMIS sell its services to transportation brokers.

RMIS Gives Napolitano Communications the Nod
February––Woodland Hills, Calif.-based Registry Monitoring Insurance Services (www.registrymonitoring.com) has chosen Napolitano Communications as its design and advertising agency. RMIS’ clients are in the logistics and trucking industries.

2007

New Airport Terminal Prominently Featured in McGraw-Hill’s Engineering News-Record Magazine
December––Just two months after becoming the media and public relations agency for gkkworks (www.gkkworks.com) Nap Com persuaded Engineering News-Record, a popular national magazine published by McGraw-Hill, to write a feature story about gkkworks’ role as architect for the new passenger terminal under construction at San Bernardino International Airport.

gkkworks Selects Napolitano Communications
October––gkkworks (www.gkkworks.com), an innovative architecture and construction services firm, has selected Napolitano Communications as its media and public relations agency of record. Irvine, Calif.-based gkkworks clients are primarily in the education, health care, government/civic and retail sectors.

Indianapolis-based Shawn Spence, a World-Renowned Photographer, Chooses Napolitano Communications
January––Shawn Spence Photography (www.shawnspence.com) of Indianapolis has selected Napolitano Communications as a national business agent. The 15-year-old photography business is led by award-winning photojournalist Shawn Spence, who worked for USA Today and other major daily newspapers before establishing his own business in 1992. Spence serves a wide variety of worldwide clients, including Simon Property Group, Lumina Foundation and RV Business and Indiana Business magazines.

2006

Nap Com Client Pacific Columns Makes Inc. 500 List
September––Pacific Columns (www.pacificcolumns.com) of Brea, Calif., was ranked 120th in Inc. magazine’s list of the 500 fastest-growing private companies in the United States. Pacific Columns is a provider of architectural accents for the residential construction industry.

University of Southern California Chooses Nap Com
June––The College of Letters, Arts & Sciences at the University of Southern California (www.college.usc.edu) in Los Angeles has selected Napolitano Communications to provide copyediting services for its alumni magazine. Paul Napolitano established Napolitano Communications in 1993 as a full-service marketing agency after a successful stint as promotion director for the Los Angeles Times. He helped the publication become the largest circulated daily newspaper in the United States. In his distinguished journalism career, Paul Napolitano has written for the Los Angeles Times and other major daily newspapers in Southern California. He also established McGraw-Hill’s California Construction magazine and its Web site, has been a sports reporter and sports copy editor for the Los Angeles Newspaper Group and a copy editor for California Apparel News.